Anheuser-Busch, one of the largest beer brands in the world, has recently come under fire for their involvement in woke trans activism. The company’s recent ad campaigns promoting transgender rights and wokeness have caused some controversy and backlash among their staunchest supporters. While some think the company’s intentions may have been noble, their approach has been questioned by many, and is being blamed for a decline in their sales, reminding people of the slang wisdom, go woke, go broke.
Some believe that the company’s focus on trans activism is taking away from their core business of selling beer. Customers are becoming more aware of the company’s stance on social issues, and are questioning how that aligns with their personal beliefs. This has led many to turn their backs on the brand, opting for other beer companies that do not take such a strong stance on social issues. In essence, Anheuser-Busch may be shooting themselves in the foot, while trying to push a progressive agenda.
It appears that what is happening to Anheuser-Busch is a reflection of the go woke, go broke phenomenon. While it is a choice for a company to take a stand on social issues, it needs to be done in a way that is authentic and aligned with the brand’s values. If not, it risks alienating its core customers, and potentially losing out on profits. It remains to be seen how Anheuser-Busch will address this issue, but it is clear that the trans activism campaign has not gone over well with many of their loyal consumers.